Personalisation
Each of us is bombarded by over 7000 messages a day, most of which are sub consciously blocked to avoid our brains becoming frazzled by Information overload. In order to make your message stand out and be remembered by your customers we are able to personalise not only the text but also images within the documents.
Personalising your direct marketing campaign will allow you to talk to your customer on a one to one basis. This real difference will allow you to be more effective with your marketing campaigns, making them more profitable by yielding a higher response rate and therefore a greater return on your marketing investment.
Combined with the correct use of your customer relationship database and personalisation, every calendar, invitation, flyer, brochure, direct marketing initiative or any other marketing collateral can include the individuals name and other variables you wish to include.
With continued use of personalised marketing material you will see the benefit both on a short and a long term basis. In, essence, making your marketing budget work for you.
To go a step further the recipient’s name can even be incorporated into a number of vibrant attention grabbing personalised images thereby ensuring your documents are always remembered.
Personalisation and Variable Data Printing
The days of mass mailing all customers with the same messages, where the only personalised component is the pre printed address label, are long gone since the introduction of Variable Data Printing (VDP).
VDP takes personalisation to new levels of style and sophistication. It uses selected variable text and images to produce individualised, personalised documents. These documents are then optimised to create unique messages, designed to appeal directly to the individuals needs. If you have a customer database, use it to its full effect.
There are many options with VDP when it comes to specifically tailoring sales and marketing campaigns. These include simply changing names and address details of the customer database to completely tailored campaigns according to market segment and demographics. VDP provides the opportunity to push the creative boundaries, and produce memorable and highly personalised literature.
When Compleo deploys full customisation, we work with our clients to create a unique VDP template. We use your data to drive the document variables, which results in every single page being a unique and dynamic creation, as a result taking customer engagements to new levels.
Compleo ensure data protection at all levels.
One-to-One Marketing
We remember only 5% of what we read, 10% of what we hear and 25% of what we see – and a powerful image is retained for even longer, which is where one-to-one marketing comes in!
When a direct mail campaign is personalised, the response rate can be more than double that of conventional direct mail. When you personalise with something that directly resonates with the recipient, unleashing the power of one-to-one marketing – the response rates can almost triple.
Variable Data is able to reach individuals and individual groups, buy personalising a single message. One-to-one marketing allows you to create personalised campaigns that are truly specific to the individual, and can take into account the persons interests, age, hobbies, gender etc.
Effective utilisation of your database is the key to unlocking one-to-one marketing.
There are a variety of methods that can be used to create one-to-one marketing campaigns with a difference, but they all have a common element, and that is – the ability to personalise a campaign to the point that the recipient feels that the campaign was designed especially for them. This enables you to link with your customer on an emotional level. Studies show that when personalised information is sent out, the response rates rocket.
Compleo’s unique approach to one-to-one marketing allows you to develop highly impactful, memorable campaigns that will really deliver the results you want.
Personalisation and Return on Investment (ROI)
Personalisation allows you to connect with your customers on a very emotional level. This will help you to increase the impact, thus leading to greater ROI on your marketing initiatives and developing new business opportunities by using VDP (variable data printing).
Personalisation adds emotion to a piece of paper, making direct mail campaigns more attractive and increasing fact retention. This leads to higher response rates and affiliated sales. With the perfect combination of variable text incorporated into high quality photo designs, you will have campaigns that amaze customers and boost response rates.